PEI victim of impaired driving featured in new MADD Canada campaign

Jacob Simmons, a 27 year old PEI man whose life was tragically cut short by an impaired driver while cycling in Kinross in 2020, is being featured in a new MADD Canada campaign.  It’s the 37^th Project Red Ribbon campaign, a national campaign that started this month aimed at preventing impaired driving during the holiday season.  Jacob’s photo is featured on the 2024 Project Red Ribbon poster, coin boxes and bookmark, serving as a poignant reminder of the lives lost and families forever changed by impaired driving.