Tammy Roach

Tammy Roach is a trailblazer in the automotive industry, renowned for her entrepreneurial spirit and unwavering dedication. Starting her career as a bookkeeper and receptionist at a used-car dealership in Charlottetown, she steadily climbed the ranks to become the general manager. In 2019, she took a bold step by opening Charlottetown Mitsubishi, making her the sole female dealer principal in Prince Edward Island and the owner of the province’s only Mitsubishi dealership. 

Tammy’s leadership is characterized by a hands-on approach and a commitment to customer service. She strives to create a welcoming environment for all, particularly women, who often feel out of place in traditional car dealerships. Her initiative, “Shop Talk for Women,” offering after-hours workshops on vehicle maintenance, empowering women with knowledge and confidence. 

Her dedication has not gone unnoticed. In 2018, she was honored as an All-Star by Automotive News, recognizing her significant contributions to the automotive industry. 

Tammy Roach’s story is one of resilience, empowerment, and a relentless drive to make a difference, inspiring all who encounter her to pursue their passions and break barriers.